Business Systems Engineer

I Find Where Your Business Loses Money, Time & Customers — Then I Engineer The Systems To Fix It.

I don't start with technology. I start with understanding your business. The right solution comes after the diagnosis.

Book a Business Systems Audit See how it works ↓
Free audit • Prioritized findings • Estimated business impact
// retail_loyalty_case Live
LOCATIONS 48in production
SMS SAVINGS $5K+per month
DELIVERY 4 MOaudit → production
Production case — loyalty system across 48 retail locations
45K+Customers enrolled in 4 months
120K+Loyalty transactions processed
1,124Fraud attempts detected
8K+Service ratings collected
Philosophy

The Solution Is
Never Predetermined.

Every business loses money differently.

I study how work actually moves through your business, identify where value is being lost, and only then determine what should be built.

The problem determines the technology —
not the other way around.

✕ Not this

"Let's add an AI chatbot to customer support."

Starting with a fashionable tool, then searching for a reason to use it.

✓ This

"Your team spends 60 hours a month answering the same questions. Here's the most effective way to eliminate that workload — and what it saves."

Starting with measurable business friction, then engineering only what creates enough value to justify being built.

How it works
01
Business Systems Audit

I examine your workflows, customer journeys, staff routines, data and existing systems to uncover where money, time, customers or growth are being lost.

02
Opportunity Map

You receive a prioritized map of opportunities — from quick operational wins to larger strategic systems — evaluated by business impact, effort, cost and time to value.

03
Select & Engineer

We choose what makes the most business sense to address first. I then design and build the exact solution around your operations.

04
Deploy, Measure & Expand

The solution is deployed into day-to-day operations and measured against its expected impact. Once the value is proven, we move on to larger opportunities.

Case Study
Production · Live

End-to-End Loyalty System Across 48 Retail Locations

A retail network needed to unify customer loyalty, in-store POS operations, messaging, fraud controls and behavioral data across 48 connected locations. I designed, built and deployed the system end-to-end — from business requirements to live production — in 4 months.

48
Locations connected
45,318
Customers enrolled
120K+
Loyalty transactions
$5K+
Monthly SMS costs eliminated

System engineered

  • Real-time loyalty infrastructure integrated directly with POS operations across all 48 connected stores
  • Customer platform across PWA, iOS, Android and Telegram Mini App
  • Centralized customer history, segmentation and behavioral analytics
  • Automated messaging infrastructure replacing paid SMS campaigns
  • Anti-fraud system with multiple detection triggers and a review dashboard
  • Tiered loyalty logic including grace periods, gift bonuses and campaign testing

Business impact

  • 45,318 customers enrolled during the first 4 months of operation
  • $5,000–$7,000 saved every month — $60,000–$84,000 annually — by replacing SMS with push and Telegram messaging
  • Customer purchase history and behavioral data unified across all 48 connected locations
  • 1,124 suspected abuse attempts detected and surfaced for review
  • Real-time visibility into store activity, loyalty usage and customer segments

Built by one engineer · business requirements → architecture → production

Read the full case study
About

Ratmir Urtenov

Business Systems Engineer

I work at the intersection of business operations and software engineering.

My job isn't to sell a predefined tool or simply execute a technical specification. I first understand how the business operates, identify the highest-value opportunity, and then engineer the system around it.

I work end-to-end — from business requirements and architecture to development, integrations and live production. You don't need to know what the solution should be. You only need a business problem worth solving.

I work with a limited number of clients so I can stay directly involved from business diagnosis through engineering and deployment. Every engagement starts with a Business Systems Audit.

Who I Work With
  • Retail & multi-location businesses
  • Service businesses
  • Restaurants & hospitality
  • E-commerce brands
  • Operationally complex SMBs
  • Agencies needing a technical delivery partner
Automation Internal Tools System Integrations Customer Platforms Analytics AI Systems Mobile Apps Production Systems

Stop Losing Money To Broken Processes And Manual Work.

Book a 30-minute Business Systems Audit. I'll review your current operations and show you where technology, automation or custom systems can create measurable business impact.

Free audit · No commitment · No templates
Ratmir@urtenov.co Book a Business Systems Audit

I work with a small number of clients at a time.
Typical response within 24 hours.